to provide our products and services, for example to administer subscriptions, take orders , advert placements and handle customer service queries.

to understand how our products and services are generally perceived and to understand who our customers and users are and their preferences.

to provide the interactive features of our website, such as commenting, reacting, discussion forums etc.

to link you to direct marketing communications about products and services that we feel may be of interest.

to display digital advertising on our website that is tailored to your preferences so the online adverts you see are more relevant to you.

to manage our business and to comply with the law.

Personal and contact details you have provided to us, such as your name, email address, telephone number or postal address, for example when you register on the website or to receive a newsletter, or at an event where you have agreed to receive marketing materials from us or third parties.

Information you have provided when you obtain services from us or enquire about those services.

Information about your use of third-party products or services or from third parties who we may use to operate certain aspects of our business.

Information included in any communications between us or which you provide in any post on the website, or information collected via social media or which is publicly available.

Information we buy or obtain from third parties, including marketing lists; and we also collect information from cookies on your devices and this includes information about your IP address, MAC address and other identifying information, information about your devices, including your location, from third party advertising networks and how you use our products and services.

Funerals Page may use your information for the management of our business and improving the operation of our business and that of our business partners, to assess our internal process.

Funerals Page may use your information to assess your request to receive the products and services we offer, including where necessary other due-diligence checks.

Funerals Page may use your information to provide and administer the products and services you have selected to receive, including notifying you of changes and updates to our products and services.

Funerals Page may conduct market research to evaluate and improve our products and services generally or develop new offerings.

If you log-in to our website using social media, (e.g., Facebook, Google media platforms), you are granting permission to the social media platform to share your user details with us. This will include your name and email address which will then be used to form a user identity.

If you send us a picture, or video, for publication you confirm that you have the consent of all the people in the picture or video. If the picture, or video, features a child, or children, you confirm that you are the parent or guardian of the child, or children, and have the legal right to grant consent (or the parent or guardian of the child, or children, has granted such consent).

Where you enquire or raise complaints about our products and services, we will use your personal information to investigate and respond to your enquiry or complaint.

Funerals Page may use your information to provide a single customer view on our website and ensure we understand who our customers are and their preferences and how our products and services are generally perceived.

Funerals Page may customise and tailor your experience on our website and the products and services we offer to ensure they are more relevant to your interests and preferences.

Funerals Page may use the personal information gathered from our website to analyse and determine the level of engagement with our website and whether the communications that we send to customers are relevant, e.g., we may analyse your browsing behaviours and whether or not you open the communications that we send you.

Funerals Page may send you direct marketing communications (via email, post, or telephone) about products and services we feel may be of interest to you. You can choose not to receive direct marketing communications from us at any stage. Where you opt-in to the receipt of newsletters and other content via email we may include first and third-party advertisements, some of which may be personalised, based upon our profile of you as a customer. The personal data provided at opt-in for newsletters and accounts may also be used to enhance our profile of you, and further improve the relevance of any content which you receive across our channels and customer touchpoints.

Digital advertising helps us to fund the news articles and content published on our website and enables us to provide some of our content for free. Funerals Page and our third-party ad partners may display digital advertising on Funerals Page website that is tailored to your interests and preferences so the online adverts you see are more relevant to you. Funerals Page works with a number of third-party ad partners to deliver digital advertising on our website, and we use cookies and other personal information to personalise the advertising that you see, such as your email address and other observed browsing behaviour. We do not share identifiable information about you with our third-party ad partners. Where Funerals Page share, match, and use data for this purpose it is always pseudonymised beforehand, which means it is converted into a hashed series of numbers and letters to protect your identity.

Where Funerals Page uses cookies on our website for advertising purposes, we will always ask for prior consent and where you provide your consent the cookie information will be used along with other information we hold about you to display digital advertising that is more relevant to you. It is important to note, however, that where you do not provide your consent for digital advertising you will still see digital advertising on our website.

Funerals Page will conduct analytics and modelling to identify trends and assess our performance and internal processes. We may disclose the insight we gain through such analysis to other businesses e.g., to demonstrate patterns of use to third-party ad partners and others. However, any information shared is either aggregated, anonymised or pseudonymised.

Where permitted by applicable laws, where you interact with us, we may monitor, record, and retain all associated correspondence and communications, such as written letters, telephone call recordings, emails, text messages, social media messages, in person meetings and any other communications. We will do this to, (i) comply with our legal and regulatory obligations (ii), prevent, or detect crime (iii), maintain appropriate evidential records (iv), protect the security of our communications systems and (v) for training and quality purposes.

Funerals Page will use your information to monitor and manage data security and the security of our website.

Funerals Page will use your personal information to comply with our legal and regulatory obligations and monitor compliance with the same across our business. Where necessary, Funerals Page will also use your personal information to defend ourselves from any legal claims brought by you in connection with the provision of our products and services.

Funerals Page will also use personal information to manage and administer our business generally.

Managing products and services you hold with us, or an enquiry about one.

Updating your records, tracing your whereabouts to contact you about your account and doing this for recovering debt (where appropriate).

Sharing your personal information with third parties and services providers when you apply for a product or service to help manage your product or service.

to link you to direct marketing communications about products and services that we feel may be of interest.

All stages and activities relevant to managing any product or service including enquiry, application, administration, and management of accounts.

Managing your products and services, updating your records.

To perform and/or test the performance of our products, services, and internal processes.

For some direct marketing communications, in compliance with The Privacy and Electronic Communications Regulations, subject to appropriate controls and safeguards.

To help us to understand your preferences and interests based on the newsletters you sign up to, and to use data provided on sign-up to services and accounts to build a profile of you as a Funerals Page customer, and enable secure, pseudonymised tracking where you have also consented to the use of cookies. We won’t share that profile with third parties. We will use that profile information to inform the content we recommend to you, the adverts you see on our Website.

To follow guidance and recommended best practice of government and regulatory bodies.

For management and audit of our business operations including accounting.

To carry out monitoring and to keep records of our communications with you and us.

To administer our good governance requirements.

For market research and analysis and developing statistics.

To provide insight and analysis of our customers to business partners either as part of providing products or services, helping us improve products or services, or to assess or to improve the operating of our businesses.

Where we need to share your personal information with people or organisations in order to run our business.

To manage the security of our website and networks.

For some direct marketing communications and digital advertising activities

For some of our processing of special categories of personal data such as that related to your health.